Chick-fil-A’s specialty may be chicken, but former Chief Marketing Officer David Salyers says the focus of the restaurant chain has never been the number of sandwiches sold. Instead, he likes to call Chick-fil-A a be-rich business, a venture all about enriching the lives of those you serve. Tune in as David explains the difference between running be-rich and get-rich businesses—and why one is much better for your bottom line than the other.

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David Salyers' website

Good to Great by Jim Collins

Leadership Growth Assessment

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