The Game with Alex Hormozi Breaking Down Rihanna's $1B Brand: Savage X Fenty | Ep 825
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Jan 14, 2025 Explore the ingenious strategies behind Rihanna's billion-dollar Savage X Fenty brand. Discover how she crafts a customer-centric approach by connecting with audiences beyond her fame. Learn about the brand’s commitment to inclusion and body positivity that resonates with diverse demographics. Unveil the innovative subscription model and influencer partnerships driving customer loyalty. Gain insights on effective branding strategies that fuel growth and potential revenue, along with expert tips to overcome business challenges.
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Partnering for Success
- Partner with people possessing money, time, experience, or assets you lack.
- This allows you to capture more opportunities and scale your business faster.
Market Selection and Unique Angle
- Rihanna targeted growing markets like loungewear and activewear with Savage X Fenty.
- Her unique selling point was offering 40 shades of "nude" lingerie, addressing a diversity gap.
Building a Brand
- Build a brand by whispering, teasing, then shouting your launch, creating curiosity and anticipation.
- Tailor content to each platform; use high-quality visuals on Instagram, demonstrations on YouTube, and casual UGC on TikTok.