Breaking Down Rihanna's $1B Brand: Savage X Fenty | Ep 825
The Game with Alex Hormozi
00:00
Crafting a Customer-Centric Celebrity Brand
This chapter explores how a celebrity built a successful brand by effectively utilizing existing resources and focusing on audience connection rather than solely on their fame. It examines the strategic use of diverse A-list celebrities to represent various beauty ideals and enhance brand appeal across demographics.
Transcript
Play full episode
