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Lochhead on Marketing

122 How To Create A Successful Newsletter On Substack (Or Anywhere Else)

Aug 25, 2021
16:36

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Don't be deterred by existing competition, focus on a unique perspective and quality content for newsletter success.
  • Emphasize originality, fresh insights, and quality writing to stand out in a saturated market for a successful newsletter.

Deep dives

Creating a Successful Newsletter

Success in creating a top-paid business newsletter on Substack has sparked interest in how to create a successful newsletter. Despite initial skepticism and advice against starting new content due to saturation, the podcast advocates for rejecting conventional wisdom and pursuing unique, high-quality content. Emphasizing different points of view, fresh data, courageous writing, and avoiding recycled content, the podcast encourages writers to focus on originality and quality.

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