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122 How To Create A Successful Newsletter On Substack (Or Anywhere Else)

Lochhead on Marketing

CHAPTER

Number 10: Keep Your Eye on the Ball, Not the Audience

Dr. Avi Loeb, Harvard's top astronomer on Follow Your Different said that creators in the digital world should not obsess about subscriber numbers or social media metrics. If you want to get better and improve in boxing, then you got to train boxing right every day. Don't do minimum viable newsletters. That's as dumb as building a minimum viable product. Do work you think is legendary. And if it's not, work on it till it is.

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