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122 How To Create A Successful Newsletter On Substack (Or Anywhere Else)

Lochhead on Marketing

CHAPTER

Category Pirates - What Makes Legendary Marketing Legendary?

Christopher Lockhead, Godfather of category design and a high school dropout, shares his tips on how to create your own legendary top 1% newsletter. Bring fresh data, frameworks, and insights; don't write anything that's already being written. Write tight, if you're in the business space, don't write things that you would never write for anyone else. Don't curate recycled stupidities or retweets what most people do which is essentially recycle or retweet stupidity.

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