Consulting Success Podcast
The $50K Consulting Offer That Works with Mike LaVista
Nov 25, 2024
Mike LaVista, CEO of Caxy, an innovative tech consulting firm, shares his remarkable journey from door-to-door sales to helping industrial giants thrive. He reveals how specializing in industrial sectors transformed project value and discusses his groundbreaking $50,000 assessment as an investment tool. LaVista highlights the evolution of client acquisition through referrals and content marketing. He also emphasizes the importance of hiring practices and the mindset shift required to lead effectively, aiming to turn today's revenue into tomorrow's success.
36:09
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Quick takeaways
- Caxy's strategic transformation involved niching down to serve industrial companies, significantly enhancing their project value and client relationships.
- Effective client acquisition for Caxy now relies on referrals and partnerships, moving away from traditional cold outreach methods.
Deep dives
Origin Story of Caxi
Caxi, originally founded in 2000, began as a venture driven by a diverse group of partners with a shared sense of opportunity during the dot-com boom. The founder transitioned from a career in music to technology, influenced by conversations with friends excited about the ease of starting a tech business during that era. This shift sparked a determination to build a lasting company, leading to the eventual establishment of Caxi, which has thrived for over two decades. The name 'Caxi' itself, meaning ‘ribbit’ in Greek and inspired by frogs, reflects a creative approach and a story that resonates with clients.
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