This Week in Startups

AMA 2: All Turtles CEO Phil Libin answers questions from founders: should early-stage founders prioritize data or instincts, building global products, ML risks, thoughts on remote work

May 8, 2020
Phil Libin, CEO of All Turtles and former Evernote leader, shares invaluable wisdom for early-stage founders. He discusses whether to rely on data or instincts when making decisions. The conversation shifts to the importance of globally relevant products and the challenges of localization. Libin also dives into the evolving landscape of remote work, emphasizing the need for balance between flexibility and community engagement. With insights on growth strategies and navigating funding, he offers a rich perspective for aspiring entrepreneurs.
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ADVICE

Resurrect Inactive Users

  • Prioritize resurrecting inactive users when your monthly new customer count reaches ~10% of your total inactive user base.
  • Reactivation is often more cost-effective than acquiring new users.
ANECDOTE

Notion vs. Evernote

  • Phil Libin uses Notion at All Turtles as an internal wiki and project tracker, while still using Evernote daily for personal use.
  • He acknowledges Notion's quality and its appeal to former Evernote users.
ANECDOTE

CEO Joys and Challenges

  • Phil Libin finds small joys as CEO in using Figma, observing designers' work, and seeing employees achieve great things independently.
  • He emphasizes the fulfilling, yet not always fun, nature of being a CEO.
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