The Edward Show

How to Get High-Quality Backlinks From Podcast Appearances

8 snips
Feb 2, 2026
A practical dive into extracting high-quality backlinks from podcast appearances. He explains how syndication, show notes, transcripts and YouTube links create SEO value. The conversation covers branded searches, knowledge panels and a real recovery case study. Actionable tactics for consistently booking and trading spots and using your own podcast for reciprocal links are highlighted.
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ANECDOTE

Thirty Podcasts Built A Brand Fast

  • In 2022 Edward Sturm went on 30 podcasts in three months before he had social media or an audience.
  • Those appearances helped him build backlinks, branded searches, and topical authority that led to his current work.
INSIGHT

Control Your Messaging Through Show Notes

  • Many podcast hosts publish episode descriptions and will use your exact blurb, giving you control over anchor text and messaging.
  • That control boosts topical authority and drives links that target pages you want to rank.
INSIGHT

Transcripts Turn Spoken Mentions Into Links

  • Transcripts and spoken URLs on host sites can create exact links from the conversation verbatim.
  • You control the language in the recording, so transcripts become SEO assets when published.
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