Case study: recovery via podcast marketing

E943: How to get high-quality backlinks from podcast appearances and why podcast guesting is one of the most effective and overlooked SEO strategies available right now.

This is based on real experience. In 2022, I went on 30 podcasts in three months before I had an audience, social media presence, or this podcast. Those appearances helped me build backlinks, branded searches, topical authority, and ultimately led to everything I'm doing now. This episode covers why podcast backlinks work, how they affect SEO directly and indirectly, and exactly how to get booked on podcasts consistently.

What you'll learn: - Why podcast guest appearances generate strong backlinks - How podcast show notes and transcripts create SEO value - Why many podcast hosts publish your exact description and links - The difference between dofollow and nofollow podcast links - How podcast backlinks support topical authority - Why branded searches matter and how podcasts increase them - How YouTube podcast links fit into a natural backlink profile - How podcast appearances can lead to knowledge panels - A real example of a site using podcasts to recover and grow after the Google Helpful Content Update - Why podcast guesting often leads to additional organic links - How podcasting builds both SEO signals and real business outcomes

How to get on podcasts as a guest: - Using podcast guest matching platforms - https://aipodcastmatcher.com/ - How to set up your profile for better matches - Why simple outreach often outperforms long pitches - The exact outreach approach that worked best for me - How having your own podcast helps you get on other shows - How to trade podcast appearances effectively - How podcast guesting can lead to partnerships and referrals

Why podcasts are more than just backlinks: - Brand exposure that leads to searches - Increased click-through rate in search results - Natural engagement signals - Repurposable content for short-form platforms - Long-term compounding value

If you're focused on SEO, link building, or growing a brand without relying on tactics that don't hold up long term, this episode walks through a strategy that's practical, repeatable, and still widely underused.

⭐️ https://aipodcastmatcher.com/

⭐️ How to Get On Podcasts as a Guest in 2026: The Easy Way - https://edwardsturm.com/articles/get-on-podcasts-as-guest-2026/

⭐️ How I've 10x'd My Podcast Growth Year Over Year - https://edwardsturm.com/articles/10x-podcast-growth/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Backlinks from Podcasts 00:39 Advantages of Podcast Backlinks 02:30 Impact of YouTube Backlinks on SEO 05:15 Real-Life Success Stories 08:32 How to Get on Podcasts 10:30 Leveraging Your Own Podcast 12:23 Conclusion

The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #linkbuilding #backlinks #publicrelations