The Best One Yet

🥤“The Secret Lives of Coke Zero” — America’s oil record. Coke Zero’s Mormon surge. Starbucks’ Sharpie Marker.

Nov 4, 2024

Starbucks is making waves with its unique use of 200,000 Sharpie markers, dubbed 'The Sharpie Doctrine.' Meanwhile, the U.S. has set a record for oil production, solidifying its position as a global energy powerhouse. On the soda front, Coke Zero is experiencing a resurgence thanks to its newfound popularity among Mormons and millennials. The podcast also hints at an intriguing origin story of the Jeep, the vehicle credited with uniting the country—stay tuned for that!

22:06

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Quick takeaways

Starbucks' order of 200,000 Sharpie markers for name personalization symbolizes a significant cultural shift under new leadership.

The unexpected resurgence in soda sales, driven by Coke Zero's popularity and cultural trends among Mormons, showcases changing consumer behaviors.

Deep dives

Starbucks and the Sharpie Doctrine

Starbucks is reinstituting handwritten names on their cups, resulting in an order of 200,000 Sharpie markers for all 15,000 locations. The significant order underscores a shift in company culture with the introduction of a new CEO, who symbolizes a return to the brand’s roots and personal touch. This switch to Sharpies is seen as part of the 'Sharpie Doctrine,' where a small product change represents broader corporate priorities. The popularity of Sharpie markers, known for their fast-drying and fade-resistant qualities, reflects their historical significance as the first permanent marker, now synonymous with quality in the marker industry.

Intro

7min

Sharpie Doctrine and America's Energy Boom

6min

America's Dominance in Fossil Fuels

2min

Soda Resurgence and Branding Power

6min

The Marathon of Will Smiths and Spectacular Toilets

4min

Starbucks is buying 200k Sharpie Markers to put names on cups... we’re calling it “The Sharpie Doctrine”.

America just produced more oil in a month than any time in history… USA is the new OPEC.

Soda sales are rising for the 1st time in a decade… It’s thanks to Coke Zero and Mormons.

Plus, the 4th episode of our new show drops Tuesday: The untold origin story of The Jeep — The car that saved the world… and united the country. 🚙 Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. Episodes drop weekly. It’s The Best Idea Yet.

$GM $KO $XOM $NWL

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