The Best One Yet 🥤“The Secret Lives of Coke Zero” — America’s oil record. Coke Zero’s Mormon surge. Starbucks’ Sharpie Marker.
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Nov 4, 2024 Starbucks is making waves with its unique use of 200,000 Sharpie markers, dubbed 'The Sharpie Doctrine.' Meanwhile, the U.S. has set a record for oil production, solidifying its position as a global energy powerhouse. On the soda front, Coke Zero is experiencing a resurgence thanks to its newfound popularity among Mormons and millennials. The podcast also hints at an intriguing origin story of the Jeep, the vehicle credited with uniting the country—stay tuned for that!
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The Sharpie Doctrine
- Use small, symbolic changes like Starbucks' switch to Sharpies to communicate larger company shifts.
- This "Sharpie Doctrine" effectively conveys a return to core values.
Newell Brands Portfolio
- Newell Brands owns many household names, including Elmer's, Sharpie, and Crock-Pot.
- While not the biggest division, Sharpie is Newell's most profitable.
Sharpie's Success
- Sharpie, the first permanent marker, gained popularity through autographs and diverse use cases.
- It's now a $400 million/year business under Newell Brands.