🥤“The Secret Lives of Coke Zero” — America’s oil record. Coke Zero’s Mormon surge. Starbucks’ Sharpie Marker.
The Best One Yet
Soda Resurgence and Branding Power
This chapter explores the revival of soda sales, particularly Coke Zero, amid changing consumer behaviors, especially among millennials. It highlights the influence of straightforward branding on consumer appeal and discusses broader trends in marketing and consumption.
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