Soda Resurgence and Branding Power

Starbucks is buying 200k Sharpie Markers to put names on cups... we’re calling it “The Sharpie Doctrine”.

America just produced more oil in a month than any time in history… USA is the new OPEC.

Soda sales are rising for the 1st time in a decade… It’s thanks to Coke Zero and Mormons.

Plus, the 4th episode of our new show drops Tuesday: The untold origin story of The Jeep — The car that saved the world… and united the country. 🚙 Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen. Episodes drop weekly. It’s The Best Idea Yet.

$GM $KO $XOM $NWL

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