🥤“The Secret Lives of Coke Zero” — America’s oil record. Coke Zero’s Mormon surge. Starbucks’ Sharpie Marker.
The Best One Yet
Sharpie Doctrine and America's Energy Boom
This chapter explores Starbucks' strategic switch to Sharpie markers as a symbol of its leadership change and cultural roots. It also examines the U.S. energy landscape, highlighting record oil production levels and the implications of America's emergence as a global energy supplier.
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