

#64 - Helpful Advice with Tim Armstrong
Jul 11, 2025
Tim Armstrong, a celebrated board game designer known for titles like Orbis and Imperial Miners, shares insights into the world of game design. He discusses the distinct challenges of pitching to publishers and the vital role of building relationships. Time management and avoiding burnout in the creative process are also highlighted. Armstrong emphasizes authentic personal branding and the importance of engaging interactions during pitches. The episode is infused with humor and camaraderie, reflecting on friendship within the competitive landscape of game development.
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Episode notes
First Meeting at Speed Pitch
- Tim Armstrong remembers first meeting Peter C. Hayward pitching his game Raccoon Ragu in a speed pitching event.
- Peter immediately started playing instead of listening to a long monologue, exemplifying an effective pitching style.
Use Conventions as Forcing Functions
- Use conventions as forcing functions to prepare multiple games and pitch hard to publishers.
- Research event publisher lists thoroughly and schedule meetings in advance to maximize opportunities.
Show Only Polished Games
- Pull games from pitching if publisher reactions are mediocre, showing only publishable quality work.
- Aim for every publisher meeting to demonstrate strong communication, understanding, and polished games.