Slay The Gatekeeper Un-Gatekeeping Service-based Brands
6 snips
Jul 22, 2025 
Ashley Fierro, an Emmy Award-winning makeup artist and founder of Business of Makeup®, joins the conversation to share her wealth of knowledge. She emphasizes the power of intuitive business strategies and the importance of aligning values with clients. Ashley advocates for charging based on outcomes rather than time, enhancing service value. She discusses the impact of authentic branding and the necessity of establishing clear communication. With personal stories, she highlights the need for vulnerability and a supportive community in the journey of entrepreneurship.
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Ashley Books by Intuition
- Ashley contacted only four people she truly resonated with out of a list of 25-30 and booked all of them.
- She trusted her gut instinct and vibe to identify her ideal clients, leading to immediate bookings.
Vet Clients Before Reaching Out
- Research and align with clients who fit your style, values, and whom you can elevate.
- Avoid clients who don't feel like the right fit to protect your energy and time.
Saying No Builds Respect
- Saying no respectfully sets boundaries that build client respect and protect your energy.
- Clear non-negotiables like contracts and payments prevent repetitive negative client behaviors.