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Un-Gatekeeping Service-based Brands

Slay The Gatekeeper

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Connecting with Ideal Clients

This chapter explores the vital process of identifying and connecting with ideal clients within the service-based sector. The speakers stress the importance of aligning personal values and aesthetics with potential clients, while also advocating for a thorough vetting process to maintain professional boundaries. Emphasizing the significance of clear communication and personal branding, the chapter underscores how these practices can enhance client relationships and lead to greater business satisfaction.

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