Embracing Authenticity in Branding

This chapter explores the significance of authenticity in content creation for service-based brands, advocating for the sharing of real-life experiences over polished visuals. It highlights the value of vulnerability and flexibility in building connections with the audience, encouraging brands to evolve alongside personal growth.

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In this episode of Slay the Gatekeeper, host Courtney Johnson sits down with Emmy Award-winning makeup artist and entrepreneur Ashley Fierro to unpack the power of intuitive business strategy—and how to align it with next-level client experience.

With over 20 years in the industry and more than 3,000 luxury brides in her portfolio, Ashley shares the real foundations of building a fulfilling, scalable business—starting with gut instincts, boundary-setting, and leading with clarity. From ditching hourly pricing to embracing outcome-based value, Ashley’s approach blends creative intuition with business acumen.

But her impact goes far beyond the chair. As the founder of Business of Makeup®, Ashley is on a mission to help beauty professionals turn their craft into purpose-driven, profitable careers. She shares what it takes to build a flexible brand that can grow with you—and why personal branding is the not-so-secret weapon for modern creatives.

This episode is packed with practical advice, mindset shifts, and cheat codes for entrepreneurs who want more than just bookings—they want legacy.

Ashley Fierro has been featured in Forbes, People, Martha Stewart Weddings, and more. Her work spans everything from high-profile brides and celebrities to commercial campaigns and pro athletes, both nationally and internationally. She leads a team that serves 120+ luxury bridal clients annually across her Southern California and Central Texas studios.

From beauty chair to boardroom, her mission is clear: to elevate the artistry, professionalism, and personal brand power of creatives everywhere.

🎧 Tune in to hear how she does it—and how you can too.

Connect with Ashley: