
PocketGamer.biz Podcast
S04 E03 Gamelight’s Günay Aliyeva On The AI Algorithm That Revolutionises UA
Jan 18, 2024
28:33
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Quick takeaways
- Gamelight’s AI algorithm revolutionizes user acquisition in the gaming industry by optimizing in-app purchases and perfecting player targeting and UA optimization.
- AI algorithms empower marketers to extract new value from existing audiences and identify untapped segments, challenging preconceptions and discovering more profitable user segments.
Deep dives
AI Revolutionizing User Acquisition
AI algorithms are being used to optimize and revolutionize user acquisition (UA) in the gaming industry. Gamelite, a company discussed in the podcast, has developed a revolutionary AI algorithm that helps optimize UA efforts. By analyzing user behavior and maximizing data input, AI can improve campaign optimization and recommend games to targeted users. It is particularly effective for games that monetize through in-app purchases, as more events within the game provide more data for the algorithm to learn from. AI's self-learning capabilities allow it to constantly improve and adapt strategies based on real-time feedback.
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