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S04 E03 Gamelight’s Günay Aliyeva On The AI Algorithm That Revolutionises UA

PocketGamer.biz Podcast

CHAPTER

AI Optimization in the Mobile Gaming Industry

This chapter explores the success of a mobile gaming company in the match three games genre, discussing their positive feedback from advertisers and ranking alongside industry giants. It delves into the effectiveness of AI in optimizing in-app purchases, highlighting the importance of user behavior and the algorithm's self-learning feature. The chapter also emphasizes the significance of AI in identifying the best audience for each game and the surprising incremental value it creates.

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