The Game with Alex Hormozi Part 5: Cold Outreach | $100M Leads Book
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Aug 19, 2023 
Guest Alex Hormozi shares his step-by-step process for successful cold outreach, emphasizing personalization and offering valuable free services to overcome trust issues.
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Building a $100M Outreach System
- Alex Hormozi built a cold outreach system that generated tens of millions in revenue and transformed a company into a sellable asset.
- It started from scratch and took nearly a year of consistent effort, going from zero to millions per month.
Build Targeted Lead Lists
- Build your cold lead list using software, brokers, or manual scraping depending on availability.
- Start with software if possible, then brokers, finally manual collection for the freshest leads.
Personalize and Offer Big Value
- Personalize your cold outreach by researching and mentioning relevant details about each prospect to gain attention.
- Combine this personalization with offering big, fast value to blow their minds and get replies.