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Guest Alex Hormozi shares his step-by-step process for successful cold outreach, emphasizing personalization and offering valuable free services to overcome trust issues.
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Quick takeaways
- Personalization and offering big, fast value are important in overcoming the lack of trust in cold outreach.
- Cold outreach provides a more private, scalable, and reliable advertising method compared to ads or content creation.
Deep dives
Building a Cold Outreach System
The podcast episode discusses the process of creating a successful cold outreach system, which resulted in generating tens of millions of dollars in sales. The speaker shares their personal experience of transforming their business from relying solely on ads to building a cold outbound team that generated over half of their sales. The main message is to provide valuable lessons and insights so that listeners can gain a head start in implementing their own successful cold outreach system.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode