The Jen Gottlieb Show

Codie Sanchez: From Quarter Life Crisis to 4 Million Followers on Social Media, Turning Down a $100M Business, and Why You Should Own More Things

Mar 17, 2024

Entrepreneur Codie Sanchez shares her journey from journalism to founding Contrarian Thinking, discussing challenges and rewards of starting a business, partnership dynamics, content creation secrets, and building a sellable business. She emphasizes the importance of owning things, personal branding, and resilience in navigating the gritty realities of entrepreneurship.

01:08:34

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Episode guests

Codie Sanchez

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Episode notes

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Quick takeaways

Overcoming fear is vital in entrepreneurship; fear should not hinder progress in pursuing ventures.

Transitioning between industries, such as journalism to finance, can empower individuals through understanding power dynamics associated with money.

Success in business involves defining a target persona, creating products with recurring revenue, and establishing efficient processes for scalability.

Deep dives

Fear Behind Entrepreneurial Decision-Making

Entrepreneurship requires overcoming fear, with one podcaster admitting she is scared all the time but decides to proceed anyway. This decision-making process is influenced by past experiences, with an understanding that fear should not hinder progress in pursuing entrepreneurial ventures.

Introduction

2min

Navigating Diverse Ventures and Career Transitions

21min

Evolution of Brand Building and Risk-Taking in Content Creation

4min

Navigating Decision-Making with the Human Whiteboard Method

3min

Defining a Persona and Creating Sellable Products for Business Acquisition

10min

A Vision for Building a Multi-Billion Dollar Business Through Strategic Investments and Content Creation

2min

The Power of Ownership and Personal Branding

11min

Navigating the Gritty Realities of Entrepreneurship

10min

Codie Sanchez has had a rollercoaster ride into entrepreneurship.

From seeing atrocities in the U.S.-Mexico border that won her journalism awards to walking away from a $100 million business, her journey has helped her view life through a unique lens.

Codie is the CEO behind Contrarian Thinking, a company on a mission to help 1 million people become financially and philosophically free, and is on the show today to share her insights on the challenges and rewards of starting and scaling a business.

She shares important lessons learned from both successes and setbacks, including navigating partnerships and the impact of unforeseen challenges. Codie talks about the art of creating content and handling public criticism, and offers advice on building confidence and resilience.

Codie's story is a testament to the power of contrarian thinking and the relentless pursuit of your goals despite the risks and challenges.

In This Episode:

- Who is Codie Sanchez?

- The Transition from Journalism to Finance

- Embracing the Entrepreneurial Spirit

- The Challenges and Rewards of Partnership in Business

- Building the Codie Sanchez Brand

- Decision-Making and Investment Strategies

- Creating a Sellable Business: Key Factors

- Creating Your Content Persona: The Art of Targeting Your Audience

- The Three Pillars of a Sellable Business: Product, Process, and Persona

- Content Creation Secrets: From Ideation to Execution

- Transforming Your Mindset and Your Future by Owning Up

- Navigating the Challenges of Entrepreneurship and Building Confidence

About my Guest:

Codie Sanchez is the owner of Contrarian Capital, a portfolio of “boring” businesses that do millions. With over 4 Million followers on social media, Codie is on a mission to talk about making money and becoming free in ways school never taught you... but should have.

She’s worked as a journalist, won awards for her writing, has worked in Wall Street and in private equity, and now she teaches folks how to grab financial freedom by the horns.

IG: https://www.instagram.com/codiesanchez/

Finance Courses: https://contrarianthinking.co/our-courses/

Website: https://www.codiesanchez.com/

YouTube: https://www.youtube.com/@CodieSanchezCT

Where to find me:

IG: https://www.instagram.com/jen_gottlieb/

TikTok: https://www.tiktok.com/@jen_gottlieb

Facebook: https://www.facebook.com/Jenleahgottlieb

Website: https://jengottlieb.com/

My business: https://www.superconnectormedia.com/

YouTube: https://www.youtube.com/@jen_gottlieb