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Codie Sanchez: From Quarter Life Crisis to 4 Million Followers on Social Media, Turning Down a $100M Business, and Why You Should Own More Things

The Jen Gottlieb Show

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Defining a Persona and Creating Sellable Products for Business Acquisition

The chapter emphasizes the importance of defining a persona or avatar for businesses aiming to be acquired one day and creating personalized approaches for effective marketing. It also touches on the significance of having a sellable product, well-defined processes, and processizing content creation for long-term success.

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