Decoding Sales

Episode 40: 3 things Peter got wrong!

Dec 19, 2024
Peter and Alex reflect on pivotal lessons learned from coaching startups. They reassess traditional sales qualification frameworks like BANT and MEDDIC, advocating for a more straightforward approach. The conversation shifts to CRM choices, questioning the effectiveness of complex systems like Salesforce for startups and promoting simpler alternatives. Finally, they explore the evolving landscape of sales hiring, emphasizing the value of technical skills and soft skills over conventional experience. A refreshing take on modern sales strategies!
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