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The Digital Marketing Podcast
The Best Digital Marketing Tools: Part One
Aug 18, 2023
This podcast episode introduces shortlisted tools for the Digital Marketing Toolkit Awards. They discuss Google Analytics and Microsoft Clarity's features and compliance. They highlight the importance of placing information and calls to action higher on webpages and mention various pricing options. The episode explores core web metrics and AI tools, and emphasizes constant website optimization and A-B testing. They also discuss the process of setting up and running website tests using different tools.
29:23
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Quick takeaways
- Fathom Analytics is a user-friendly alternative to Google Analytics, offering simple reporting and GDPR compliance.
- Speed Tools offers non-technical web performance management, optimizing loading times and Google algorithm performance.
Deep dives
Analytics Tools: Fathom Analytics, funnel.io, Microsoft Clarity, Spark Toro, Speed Tools, and Swide
Fathom Analytics is a user-friendly alternative to Google Analytics, offering simple reporting and GDPR compliance. Microsoft Clarity stands out for its screen recordings, heat maps, and filtering capabilities. Funnel.io is a popular choice for data consolidation, providing a wide range of connectors. Spark Toro focuses on PR and finding engagement through news and outreach. Speed Tools offers non-technical web performance management, optimizing loading times and Google algorithm performance. Swide, also known as see what you do online, is a versatile dashboarding tool that consolidates data from various platforms.
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