The Digital Marketing Podcast The Best Digital Marketing Tools: Part One
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Aug 18, 2023 This podcast episode introduces shortlisted tools for the Digital Marketing Toolkit Awards. They discuss Google Analytics and Microsoft Clarity's features and compliance. They highlight the importance of placing information and calls to action higher on webpages and mention various pricing options. The episode explores core web metrics and AI tools, and emphasizes constant website optimization and A-B testing. They also discuss the process of setting up and running website tests using different tools.
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Vote for Your Favorite Tool
- Vote for your favorite digital marketing tools at targetinternet.com/awards.
- You'll be entered into a prize draw to win a year's free membership.
Fathom Analytics
- Fathom Analytics is seen as a simple alternative to Google Analytics.
- It offers GDPR compliance out of the box by deleting cookies every 24 hours.
Microsoft Clarity
- Microsoft Clarity offers free screen recordings, heatmaps, and powerful filtering.
- It helps identify why users perform certain actions on a website.