2min chapter

The Digital Marketing Podcast cover image

The Best Digital Marketing Tools: Part One

The Digital Marketing Podcast

CHAPTER

The Importance of Constantly Optimizing Websites and Conducting A-B Tests

This chapter emphasizes the importance of investing in conversion rate optimization and shares a successful A-B test that resulted in a significant increase in conversions. It also discusses the need for A-B testing, user testing, and provides recommendations for valuable resources.

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