HBR IdeaCast Streamlining Your Company’s Strategy
5 snips
Apr 20, 2021 
Felix Oberholzer-Gee, a Harvard Business School professor and author of "Better, Simpler Strategy," discusses the pitfalls of overwhelming strategic complexities in organizations. He champions a streamlined approach focused on two core value drivers: customer and employee satisfaction. By simplifying strategic initiatives, companies can enhance both worker experiences and customer engagement. Oberholzer-Gee also shares innovative methods for aligning teams around these values and adapting strategies for better performance in competitive markets.
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Strategic Overload and Simplification
- Strategic overload stems from numerous business pressures, like digital transitions and changing consumer tastes.
- Simplify strategy by focusing on customer and employee value, leaving complexity for implementation.
Willingness to Sell
- Focus on "willingness to sell," the minimum compensation to attract employees, not just lowering costs.
- Make work intrinsically motivating; dream jobs require less financial incentive.
Gap's Shift App
- Gap used an app, Shift Messenger, enabling employees to easily trade shifts, improving flexibility.
- This boosted productivity, sales, and employee well-being, demonstrating the impact of addressing employee needs.
