Streamlining Your Company’s Strategy
HBR IdeaCast
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Harnessing Value Maps for Strategic Success
This chapter explores the creation and application of value maps as essential tools for understanding customer perceptions and driving business strategy. It discusses the importance of aligning organizational teams around key value drivers and making informed trade-offs to enhance competitiveness. By highlighting successful case studies and emphasizing the potential for profitability through strategic value improvements, the chapter illustrates the crucial role of data-driven decision-making in achieving business goals.
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