Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

Google LSAs: The Easiest Way to Add Leads Tomorrow

Jan 8, 2026

Sam Preston, CEO of ServiceScalers and a marketing guru for home services, shares invaluable insights on leveraging Google Local Services Ads (LSAs) to boost leads instantly. He highlights the importance of the simple answer-call→do job→get five-star-review cycle for rapid growth. Sam emphasizes consistency in managing LSAs and warns against common mistakes, like turning them off or ignoring budget constraints. Plus, he discusses how Google Business Profile activity significantly impacts LSA performance, making it a must for contractors looking to thrive.

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ADVICE

Turn On And Maintain LSAs

Turn on Google Local Services Ads (LSA) and keep them active to add leads quickly.
Be consistent: answer calls, book jobs, and earn five-star reviews to snowball performance.

ADVICE

Never Turn LSA Completely Off

Maintain a small baseline LSA budget instead of turning it off when busy.
Throttle spend to a manageable weekly cost so performance doesn't reset.

ADVICE

Run LSA With GBP And Budget It

Run LSA alongside Google Business Profile (GBP) and budget both channels.
Keep LSA always active at some level and adjust daily to match capacity.

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This is the literal easiest lever you can pull to add leads tomorrow: turn on (and properly run) Google Local Services Ads (LSAs).

In this episode, John Wilson sits down with Sam Preston (CEO of Service Scalers) to break down why LSAs are still absurdly underutilized in home services—and how a simple setup + consistency flywheel (answer calls → book jobs → earn 5-star reviews) can ramp a business fast.

They also zoom out into the operator view: how John evaluates acquisitions through the lens of marketing, why under-spent businesses with strong reviews are so attractive, and the biggest LSA mistakes they see (turning it off, wrong services/locations, and “set it and forget it”).

If you’re a contractor owner (HVAC, plumbing, electrical, etc.) and you want a no-excuses playbook to get more calls in 2026, start here.

🚀 What You’ll Learn:

How to set up LSAs fast (and what to verify so you don’t waste spend)
Why consistency beats tactics in Google’s ecosystem
The simple “don’t turn it off” rule (and how to throttle without nuking performance)
What operators look for in a target company’s marketing before buying
How GBP activity and reviews directly impact LSA performance
When LSAs cap out and PPC becomes the next lever

🎙️ Guests / Hosts:

John Wilson: https://x.com/WilsonCompanies
Sam Preston: https://www.linkedin.com/in/sampreston/

💼 Shoutout to ReferPro

Most home service businesses rely on referrals, but without a system, a lot of that revenue gets left on the table. ReferPro helps automate referral reminders, attribution, and rewards so referrals actually turn into booked jobs.

Owned and Operated listeners get 20% off plus discounted onboarding — learn more HERE

💼 Big Reputation — Stop chasing reviews and watching competitors outrank you. Big Reputation is the AI-powered review + SEO platform built for home service pros. Automate review generation, respond with AI, track local SEO, and integrate with your CRM. Setup is free, and your first month’s on the house.

👉 Book your demo

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

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