

422: How Talia Boone Disrupted the Floral Industry During the Pandemic and Built a Massive Company
Sep 18, 2024
Talia Boone, founder of Postal Petals, revolutionized the floral industry during the pandemic with a focus on experience-driven flower delivery. She shares her unexpected journey into floristry, inspired by self-care during lockdowns. Talia discusses her innovative marketing strategies, including incorporating flowers into team-building activities, and emphasizes the importance of unique identity and partnerships. She encourages embracing imperfection and kindness in entrepreneurship, creating a supportive community around her brand.
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Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Blooming from Adversity
02:38 • 19min
Innovative Marketing in the Floral Industry and Keys to Success
21:30 • 3min
Building Identity Amid Challenges
24:29 • 7min
Embracing Action and Kindness in Entrepreneurship
31:41 • 4min
Engaging Digital Floral Delivery and Audience Appreciation
35:45 • 2min