Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

422: How Talia Boone Disrupted the Floral Industry During the Pandemic and Built a Massive Company

Sep 18, 2024
Talia Boone, founder of Postal Petals, revolutionized the floral industry during the pandemic with a focus on experience-driven flower delivery. She shares her unexpected journey into floristry, inspired by self-care during lockdowns. Talia discusses her innovative marketing strategies, including incorporating flowers into team-building activities, and emphasizes the importance of unique identity and partnerships. She encourages embracing imperfection and kindness in entrepreneurship, creating a supportive community around her brand.
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