Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship cover image

422: How Talia Boone Disrupted the Floral Industry During the Pandemic and Built a Massive Company

Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

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Innovative Marketing in the Floral Industry and Keys to Success

This chapter explores a floral business's unique marketing approach that incorporates flowers into team building activities. It covers how these creative strategies disrupted the industry and discusses key elements for building a successful business and fostering a strong company culture.

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