HIMSSCast HIMSSCast: AI as tool or care provider
Nov 22, 2024
Mark Polyak, President of Analytics at Ipsos, and Dr. Lukasz Kowalczyk, a physician at Peak Gastroenterology Associates, dive into the intricate balance of trust in healthcare amidst the rise of AI. They discuss alarming findings revealing a decline in patient trust during the pandemic, the role of AI in restoring or worsening this trust, and evolving perceptions of healthcare professionals. The duo emphasizes the importance of empathy, personalized communication, and the need for careful integration of AI into medical practices.
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Declining Trust in Healthcare
- Public trust in healthcare is eroding, impacting patient-physician relationships.
- This context is crucial to consider when introducing AI into healthcare.
Historical Trust in Medicine
- Historical data suggests that trust in medical professionals is an aberration.
- It improved in the late 18th/early 19th centuries due to better treatment outcomes.
AI's Appealing Features
- Patients highly value 24/7 availability, instant responses, and the ability to ask unlimited questions.
- These are key features of generative AI, potentially challenging human physicians.