HIMSSCast
HIMSSCast: AI as tool or care provider
Nov 22, 2024
Mark Polyak, President of Analytics at Ipsos, and Dr. Lukasz Kowalczyk, a physician at Peak Gastroenterology Associates, dive into the intricate balance of trust in healthcare amidst the rise of AI. They discuss alarming findings revealing a decline in patient trust during the pandemic, the role of AI in restoring or worsening this trust, and evolving perceptions of healthcare professionals. The duo emphasizes the importance of empathy, personalized communication, and the need for careful integration of AI into medical practices.
42:05
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Quick takeaways
- The decline in trust levels among patients during the pandemic poses significant challenges in integrating AI into healthcare settings.
- Demographic factors heavily influence patient comfort with AI, necessitating tailored approaches to bridge the trust gap for diverse populations.
Deep dives
AI in Healthcare: Trust and Patient Interaction
A significant concern in today's healthcare landscape is the erosion of trust in physicians and institutions, with a study indicating that trust levels have dropped from 70% to 40% during the pandemic. This decline in trust presents a challenge for the integration of artificial intelligence (AI) in patient care, raising the question of whether AI can help rebuild the patient-physician relationship or exacerbate existing issues. Trust is foundational in healthcare, and patients are finding it increasingly difficult to rely on medical professionals for treatment recommendations. The introduction of AI as an intermediary complicates this dynamic, necessitating careful consideration of AI's role in fostering or undermining trust.
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