Mark Polyak, President of Analytics at Ipsos, and Dr. Lukasz Kowalczyk, a physician at Peak Gastroenterology Associates, dive into the intricate balance of trust in healthcare amidst the rise of AI. They discuss alarming findings revealing a decline in patient trust during the pandemic, the role of AI in restoring or worsening this trust, and evolving perceptions of healthcare professionals. The duo emphasizes the importance of empathy, personalized communication, and the need for careful integration of AI into medical practices.
