The Growth of Coaching and Teaching

The coaching industry is experiencing significant growth, largely attributed to a shift in focus from traditional marketing to teaching and sharing valuable knowledge. Joe Hudson emphasizes that effective marketing stems from genuine teaching, which encourages both personal fulfillment and audience engagement. This approach not only fosters joy in his work but also attracts clients organically as they resonate with the unique offerings he has developed. As a result, Hudson's organization has witnessed remarkable success, with high course completion rates and substantial financial growth despite a smaller audience compared to other popular content creators.