Proof to Product

366 | Is It Harder to Start or Scale a Business with Katie Hunt

Oct 15, 2024

Is it easier to start a business than to scale it? In 2024, the answer is a resounding yes, yet few have the persistence to grow their ventures. The discussion highlights today's competitive landscape, the nuances of modern marketing, and the complexities of finding manufacturing partners. Decision fatigue emerges as a critical challenge for entrepreneurs aiming for expansion. Join the conversation about the evolving business landscape and the grit required to thrive!

11:55

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Quick takeaways

Starting a business is now easier due to technology and access to information, enabling quick supplier connections and lower financial risks.

Scaling a business is increasingly difficult because of fierce competition, decision fatigue from numerous tools, and the need for sustained focus on growth strategies.

Deep dives

The Current Situation of Starting a Business

Starting a business has become notably easier in recent years due to advancements in technology and access to information. Entrepreneurs can now quickly find suppliers and production options through simple online searches, allowing for small-batch production with minimal financial commitment. This contrasts sharply with the past, where higher initial investments were necessary, often requiring substantial product runs and risking unsold inventory. The modern landscape empowers creative individuals to launch ventures with reduced barriers, facilitating the initial stages of entrepreneurship.

Navigating the Challenges of Starting vs. Scaling a Business

12min

Is it harder to start a business or scale a business? This was a question that someone posed over on Threads recently, and it got my wheels turning.

In 2024, scaling is harder. It is easy to start a business these days. However, most don't have the grit to keep going long-term and scale the business.

During this episode, I dive into why it’s easier to start a business in 2024 but harder to scale a business. I touch on how different marketing is these days, the differences between finding manufacturing partners now vs in the past, changes in technology, decision fatigue, and more.

Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!

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You can view full show notes and more at http://prooftoproduct.com/366

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