Proof to Product 366 | Is It Harder to Start or Scale a Business with Katie Hunt
Oct 15, 2024
Is it easier to start a business than to scale it? In 2024, the answer is a resounding yes, yet few have the persistence to grow their ventures. The discussion highlights today's competitive landscape, the nuances of modern marketing, and the complexities of finding manufacturing partners. Decision fatigue emerges as a critical challenge for entrepreneurs aiming for expansion. Join the conversation about the evolving business landscape and the grit required to thrive!
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Easier to Start, Harder to Scale
- Starting a business is easier now due to increased access to information and technology.
- Scaling a business is harder in 2024, requiring grit and perseverance.
Katie Hunt's Early Business Challenges
- In 2008, finding manufacturers and reaching wholesale accounts was challenging and costly for Katie Hunt.
- Trade shows and sales reps were essential, lacking the online resources available today.
Proof to Product's Beginnings
- Katie Hunt's early Proof to Product classes relied on word-of-mouth marketing and basic teleconferencing tools.
- Social media was nascent, and affordable online meeting software like Zoom didn't exist.