Is it harder to start a business or scale a business? This was a question that someone posed over on Threads recently, and it got my wheels turning.
In 2024, scaling is harder. It is easy to start a business these days. However, most don't have the grit to keep going long-term and scale the business.
During this episode, I dive into why it’s easier to start a business in 2024 but harder to scale a business. I touch on how different marketing is these days, the differences between finding manufacturing partners now vs in the past, changes in technology, decision fatigue, and more.
Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!
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You can view full show notes and more at http://prooftoproduct.com/366
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