Business Processes Simplified Podcast

The Perfect Webinar System with Zhu-Song Mei

Mar 22, 2021

Founder & CEO of BigMarker.com, Zhu-Song Mei, discusses running the perfect webinar system. Topics cover registration strategies, marketing techniques, attendee engagement, post-webinar follow-up, and maximizing show-up rates. Learn about the importance of clear landing pages and engaging features to boost participation.

22:00

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Episode guests

Zhu-Song Mei

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Episode notes

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Quick takeaways

Marketing & registration are crucial for webinar success, utilizing social media & email channels.

Thorough preparation, interactive elements, and post-webinar follow-up enhance audience engagement and conversion rates.

Deep dives

Components of a Successful Webinar

Hosting a successful webinar involves a series of essential components. Firstly, marketing the webinar to ensure people know about it and register, utilizing channels like social media and email. Secondly, ensuring registrants show up by sending reminders and integrating with CRM tools to nurture leads. Thirdly, hosting the live webinar with engaging content, interactive elements like polls and Q&A sessions, and ending with a call to action to achieve the webinar's goal. Lastly, following up after the webinar by sending recordings to those who missed it and evaluating attendee interactions to qualify leads.

Introduction

2min

Mastering Webinar Success

12min

Effective Preparation and Practice for Running Webinars

2min

Maximizing Webinar Show-up Rates and Post-live Engagement

5min

Exploring the Effectiveness of Webinars with a Focus on Big Marker Website

2min

Today’s Guest
Zhu-Song Mei

Zhu-Song is the Founder & CEO of BigMarker.com. BigMarker is the largest marketplace for webinars and online events. We provide a platform where webinar hosts can produce webinars, interactive online classes and presentations, and where consumers can find professionally valuable content from thousands of thought-leading organizations.

Zhu-Song founded BigMarker in 2011, it was born from the idea of creating a network based on web conferencing that could help people anywhere to learn and to build relationships with peers through the use of online video conferencing.

Since then, BigMarker has evolved into a full-featured platform surrounded by a growing community of people from 190 countries. The platform provides unlimited web conferencing with audio, video, screen sharing, and recording, the ability to sell tickets, and community features to engage and build an audience between events.

Website: bigmarker.com

Run A Perfect Webinar

Step 1: Registration component.

Step 2: Send reminders.

Step 3: Innovate CRM tools.

Step 4: Host the live webinar.

Step 5: Do your follow-up.

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