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Business Processes Simplified Podcast
The Perfect Webinar System with Zhu-Song Mei
Mar 22, 2021
Founder & CEO of BigMarker.com, Zhu-Song Mei, discusses running the perfect webinar system. Topics cover registration strategies, marketing techniques, attendee engagement, post-webinar follow-up, and maximizing show-up rates. Learn about the importance of clear landing pages and engaging features to boost participation.
22:00
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Quick takeaways
- Marketing & registration are crucial for webinar success, utilizing social media & email channels.
- Thorough preparation, interactive elements, and post-webinar follow-up enhance audience engagement and conversion rates.
Deep dives
Components of a Successful Webinar
Hosting a successful webinar involves a series of essential components. Firstly, marketing the webinar to ensure people know about it and register, utilizing channels like social media and email. Secondly, ensuring registrants show up by sending reminders and integrating with CRM tools to nurture leads. Thirdly, hosting the live webinar with engaging content, interactive elements like polls and Q&A sessions, and ending with a call to action to achieve the webinar's goal. Lastly, following up after the webinar by sending recordings to those who missed it and evaluating attendee interactions to qualify leads.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode