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This is Growth!
CS MasterClass #2: Delivering Measurable Value to Customers
Jun 4, 2024
Discover how to craft customer journeys as value maps for success. Explore a streamlined seven-step journey that delivers consistent, measurable value. Avoid common pitfalls in customer journey design and learn the importance of tailored onboarding processes to meet specific customer goals. Adapt your approach to the digital landscape while utilizing AI and data for personalized support. Emphasize collaborative planning and cohesive support strategies to enhance overall customer experience and satisfaction!
52:22
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Quick takeaways
- Customer journeys should be designed as value maps that balance flexibility and rigidity to guide customers effectively towards their goals.
- Implementing a structured seven-step customer value realization journey ensures consistent and measurable value delivery while addressing customer expectations.
Deep dives
The Importance of a Flexible Customer Journey
A great customer journey should be designed to map the value realization process for the customer. It needs to balance rigidity and flexibility, allowing customers to adapt their path while ensuring a clear direction towards their goals. For example, onboarding processes may need to be adjusted if a customer requires extra time before launching, which helps avoid premature communications and pressures. Using a structured framework, like a seven-stage journey, can help in guiding customers effectively without forcing them into a rigid experience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode