This is Growth! CS MasterClass #2: Delivering Measurable Value to Customers
Jun 4, 2024
Discover how to craft customer journeys as value maps for success. Explore a streamlined seven-step journey that delivers consistent, measurable value. Avoid common pitfalls in customer journey design and learn the importance of tailored onboarding processes to meet specific customer goals. Adapt your approach to the digital landscape while utilizing AI and data for personalized support. Emphasize collaborative planning and cohesive support strategies to enhance overall customer experience and satisfaction!
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Flexible Customer Journeys
- Design customer journeys as flexible value realization maps.
- Accommodate diverse use cases while ensuring repeatable success and scalability.
Seven-Stage Journey
- Use a seven-stage customer journey framework: Handover, Planning, Onboarding, Adoption, Review, Mature Adoption, and Growth.
- Tailor the experience to each stage and customer goals.
Common Journey Mistakes
- Avoid overly complex, future-focused, or segment-specific journeys.
- One journey should guide all customers towards value, regardless of their path.