3min chapter

This is Growth! cover image

CS MasterClass #2: Delivering Measurable Value to Customers

This is Growth!

CHAPTER

Navigating the Customer Journey: Flexibility Meets Structure

This chapter delves into the intricacies of creating an effective customer journey, underscoring the need for flexibility to accommodate varied customer requirements. It presents a seven-stage framework aimed at optimizing customer value realization while maintaining the right level of detail in mapping processes.

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