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20min chapter
CS MasterClass #2: Delivering Measurable Value to Customers
This is Growth!
Navigating the Customer Journey
This chapter emphasizes the necessity of a well-structured customer journey that integrates marketing, sales, and customer success efforts. It discusses common pitfalls in designing these journeys and highlights the importance of aligning team goals and sharing data to enhance customer experiences. Insights are provided on adapting communication and services to meet evolving customer needs while exploring the implementation of tiered customer success models.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode