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CS MasterClass #2: Delivering Measurable Value to Customers

This is Growth!

CHAPTER

Navigating the Customer Journey

This chapter emphasizes the necessity of a well-structured customer journey that integrates marketing, sales, and customer success efforts. It discusses common pitfalls in designing these journeys and highlights the importance of aligning team goals and sharing data to enhance customer experiences. Insights are provided on adapting communication and services to meet evolving customer needs while exploring the implementation of tiered customer success models.

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