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Aidan Mehigan, Founder of Natterjack Irish Whiskey, talks about 'The Mistake', a limited-edition whiskey aged accidentally longer. They discuss the whiskey market, brand expansion, liquor distribution challenges, sales strategies, authenticity in the spirits industry, and sustainability efforts tied to the brand.
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Quick takeaways
- Natterjack Irish Whiskey focuses on education and partnerships to expand its US market presence effectively.
- Embracing mistakes as opportunities, Natterjack's resilience and innovation drive its success in the whiskey market.
Deep dives
Growth in the US Market
Natterjack Irish Whiskey, founded by Aiden Megan, has seen significant progress in the US market with distribution in 14 states expanding to 20 and aiming for 25 by St. Patrick's Day. National recognition, like winning Irish Whiskey of the Year in 2024, has facilitated partnerships with major distributors such as Total Wine and More. This expansion involves educating distributors on the brand's story and incentivizing their involvement to effectively convey Natterjack's uniqueness and value.
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Listen to the best highlights from the podcasts you love and dive into the full episode