Exploring the journey of a small independent liquor brand in establishing distribution networks, overcoming obstacles, and expanding its product reach in the competitive market.
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Aidan Mehigan, Founder of Natterjack Irish Whiskey, discusses The Mistake, a limited-edition bourbon-forward Irish whiskey that was accidentally left in 46 of the producer’s Virgin American oak casks for an additional year.
Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.
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