Exploring strategies for entering a new market, including educational tactics, product placement, and unique packaging features to attract customers.
Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF.
Aidan Mehigan, Founder of Natterjack Irish Whiskey, discusses The Mistake, a limited-edition bourbon-forward Irish whiskey that was accidentally left in 46 of the producer’s Virgin American oak casks for an additional year.
Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.
See omnystudio.com/listener for privacy information.