The Loonie Hour Can Canada's Auto Sector Survive?
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Nov 14, 2025 Brian Kingston, President and CEO of the Canadian Vehicle Manufacturers’ Association, discusses the future of Canada's auto sector amidst growing challenges. He highlights the difficulties of transitioning to electric vehicles (EVs), arguing that current mandates are premature and costly. Kingston digs into the competitive pressure from Chinese EV subsidies and the impact of tariffs on Canadian manufacturers. He also emphasizes the need for a robust local supply chain to leverage domestic resources, warning that inaction could shrink Canada's auto industry.
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CVMA's Role Is Now Strategic
- The Canadian Vehicle Manufacturers Association aligns automakers to influence policy and protect domestic manufacturing.
- Brian Kingston says their role is now critical amid tariffs and the EV transition.
EVs Are Inevitable But Costly Now
- EVs are superior technology but adoption is slower than governments expected.
- Kingston warns many EV models are currently sold at a loss during the buildout of supply chains.
Prefer Technology-Neutral Emissions Rules
- Avoid technology-specific mandates when reducing emissions; prefer technology-neutral regulations.
- Kingston urges using fleet-level tailpipe standards instead of forcing EV sales.