Brian Kingston

Brian Kingston, President and CEO of the Canadian Vehicle Manufacturers’ Association, discusses the future of Canada's auto sector amidst growing challenges. He highlights the difficulties of transitioning to electric vehicles (EVs), arguing that current mandates are premature and costly. Kingston digs into the competitive pressure from Chinese EV subsidies and the impact of tariffs on Canadian manufacturers. He also emphasizes the need for a robust local supply chain to leverage domestic resources, warning that inaction could shrink Canada's auto industry.

In this insightful discussion, Brian Kingston, President and CEO of the Canadian Vehicle Manufacturers Association, dives into the turbulent waters of Canada’s electric vehicle landscape. He shares concerns about the upcoming EV sales mandate and its implications for automakers. Kingston highlights the chaos facing consumers due to government indecision and looming tariffs that threaten the auto supply chain. The conversation also touches on consumer interest in EVs post-pandemic and the pressing challenges of charging infrastructure across Canada.

Brian Kingston, President and CEO of the Canadian Vehicle Manufacturers Association, shares insights on Canada's ambitious goal for 100% electric vehicle sales by 2035. He highlights the disconnect between government mandates and market demand, pointing out the rigid policies may hinder progress. Kingston discusses the impact of differing regulations between Canada and the U.S. on the automotive supply chain, stressing the need for policy alignment. The conversation also navigates the importance of keeping consumer needs in focus while pursuing electrification goals.