Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast #237 How to Spend Your Marketing Budget: $100K vs $500K vs $1M
11 snips
Aug 28, 2025 In this conversation, Tony Castellucci from Wanamaker, a seasoned expert in home services marketing, shares insights on effectively allocating marketing budgets from $100K to $1M. He discusses avoiding wasteful spending while maximizing strategies like SEO and PPC. Tony emphasizes the importance of balancing traditional media with digital, as well as understanding seasonality in marketing. Listeners will gain crucial tips on building brand presence and lead flow for businesses of varying scales, focusing on strategic growth and avoiding common pitfalls.
AI Snips
Chapters
Transcript
Episode notes
Prioritize Digital Safety Net
- At a $100K marketing budget, prioritize SEO, PPC, Google My Business, and LSAs as your digital safety net.
- Spend seasonally on targeted traditional bursts and use the remaining budget for creative campaigns that push traffic to that safety net.
Run Concentrated Seasonal Campaigns
- Avoid spreading a small budget across too many channels and run concentrated traditional campaigns during high-season windows.
- Dial into specific days and weeks to test attribution and stop wasting money on constant low-impact placements.
Scale To Consistent Brand Presence
- At a $500K budget keep roughly 50–60% digital but begin 52-week brand presence with more sophisticated targeting.
- Increase focus on lead quality, selective streaming, and zip-code level tactics while limiting low-return media.