Business Wars The IKEA Effect | 6
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Sep 12, 2024 
Katie Deighton, a customer experience reporter for The Wall Street Journal, and NPR Training Editor Holly J. Morris, an IKEA superfan, explore the cultural phenomenon of IKEA. They discuss the company’s unique shopping experience, from its maze-like layout to its budget-friendly meatballs. The conversation dives into the emotional attachments customers form through the 'IKEA effect' and how the brand’s quirky origins and commitment to sustainability have shaped its legacy. Personal anecdotes add a warm touch to their insights on IKEA's impact on modern life.
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Holly's IKEA Wonderland
- Holly J. Morris, an NPR editor, has been an IKEA fan for 25 years.
- She loves the kitsch, nostalgia, and unpretentious designs, viewing IKEA as a wonderland.
The IKEA Maze
- IKEA uses a maze-like store layout to guide shoppers through displays of various rooms.
- This strategic design exposes customers to a vast selection of approximately 9,500 products.
From Sweden to the World
- IKEA's founder, Ingvar Kamprad, started by selling small items and expanded to furniture.
- Facing a Swedish supplier boycott, he partnered with Polish manufacturers, leading to international expansion.