Katie Deighton

Katie Deighton, a customer experience reporter for The Wall Street Journal, and NPR Training Editor Holly J. Morris, an IKEA superfan, explore the cultural phenomenon of IKEA. They discuss the company’s unique shopping experience, from its maze-like layout to its budget-friendly meatballs. The conversation dives into the emotional attachments customers form through the 'IKEA effect' and how the brand’s quirky origins and commitment to sustainability have shaped its legacy. Personal anecdotes add a warm touch to their insights on IKEA's impact on modern life.