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Climate Rising
Joel Makower @ Greenbiz
Oct 9, 2024
Joel Makower, co-founder and Chair of Trellis, has been a climate media pioneer since 1991. He discusses the evolution of Trellis as a major player in sustainability media, emphasizing its role in advancing climate action. The conversation touches on the challenges of sustainability reporting, the impact of major events like Green Biz, and the integration of environmental reporting with business journalism. Makower also shares insights into the complexities of storytelling in today's fragmented media landscape and the potential of AI in driving sustainability initiatives.
48:24
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Quick takeaways
- Trellis has evolved to integrate environmental, social, and economic sustainability into a cohesive narrative, emphasizing the interconnections among these issues.
- The editorial strategy at Trellis focuses on delivering actionable insights for corporate sustainability, addressing complex challenges through collaboration and community engagement.
Deep dives
The Evolution of Trellis in Climate Media
Trellis, previously known as Green Biz, has transformed into a comprehensive platform focusing on climate change news and education. The name change reflects a broader scope, integrating environmental issues, social justice, and economic sustainability into a cohesive narrative. The organization now hosts various events and offers a membership network, bringing together sustainability professionals from diverse sectors to share knowledge and best practices. This evolution underscores the importance of interconnectivity among climate, business, and societal issues in moving towards sustainable solutions.
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Listen to the best highlights from the podcasts you love and dive into the full episode