

Joel Makower @ Greenbiz
Oct 9, 2024
Joel Makower, co-founder and Chair of Trellis, has been a climate media pioneer since 1991. He discusses the evolution of Trellis as a major player in sustainability media, emphasizing its role in advancing climate action. The conversation touches on the challenges of sustainability reporting, the impact of major events like Green Biz, and the integration of environmental reporting with business journalism. Makower also shares insights into the complexities of storytelling in today's fragmented media landscape and the potential of AI in driving sustainability initiatives.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 4min
Rebranding for Sustainability: Trellis Unveiled
03:40 • 10min
Synergy in Learning and Knowledge Sharing
13:40 • 2min
Bridging Business and Environment
16:07 • 8min
Navigating Complexity in Media Storytelling
24:12 • 4min
Key Sustainability Events and Their Impact
28:29 • 5min
Measuring Sustainability Impact
33:39 • 13min