Joel Makower, co-founder and Chair of Trellis, has been a climate media pioneer since 1991. He discusses the evolution of Trellis as a major player in sustainability media, emphasizing its role in advancing climate action. The conversation touches on the challenges of sustainability reporting, the impact of major events like Green Biz, and the integration of environmental reporting with business journalism. Makower also shares insights into the complexities of storytelling in today's fragmented media landscape and the potential of AI in driving sustainability initiatives.