Rebranding for Sustainability: Trellis Unveiled

This is the fourth episode in our series on business and climate change in the media and entertainment industry, where we’re diving into the business of news and storytelling around climate change. Our prior episodes featured CNN, Netflix, and Sustainable Entertainment

Alliance. In this episode, we are hosting Joel Makower, the co-founder and Chair of Trellis, formerly known as GreenBiz. Joel has been a pioneer in the climate media space since he founded The Green Business Letter in 1991. Today, Trellis stands as a leading independent media platform focused on the intersection of business, technology, and sustainability. In this

conversation, Joel will share insights into his journey, the business strategy of a niche climate-focused digital media and event platform, and the critical role of a media platform in advancing climate action. With a career spanning over three decades at the intersection of media, business and climate, Joel also offers valuable advice for those who are looking to make impact in climate.